With our POS software Shopify link: One stock file. Your shop and your Shopify store, always in step
Sell in your shop and sell online from one integrated system. The Tower Systems Shopify Link connects your Retailer point of sale software to your Shopify store so stock, prices, images and sales stay aligned without anybody double handling data.
Shopify is one of the easiest ways to launch and run an online store. You control the look and feel, you choose from a wide range of themes, and you build genuine e-commerce experience as you go. Our link keeps Retailer as the master database underneath it all. We also integrate with BigCommerce, Magento and WooCommerce — we favour Shopify because retailers find it easy to use.
How the link works
The Shopify Link uses the Tower Web Connect platform as the bridge between Retailer and the Shopify API. Data flows both ways. A frequent sync runs every few minutes to reflect the stock changes you make. A full sync runs once a day so your online store is completely up to date.
Stock
Retailer is your master stock database. You flag the items you want online, and titles and descriptions come straight from your Retailer descriptions and extended descriptions. Newly flagged products are added automatically. When you edit an item in Retailer you have field-level control over how the change is handled in Shopify. You also choose how departments and categories sync — a full mirror of your point of sale structure, fully self-managed online categories, or somewhere between.
Classifications
Extra product detail travels through Classifications, such as carat or clarity for jewellery. It becomes Shopify metafields, so you can use it as a product filter or show it as added detail on the product page.
Prices and quantity on hand
Online pricing is managed from the Retailer stock screen, with bulk changes available in Stock Manager. Once new prices are set, the store updates automatically. Quantity on hand is handled for you: as you sell or arrive stock the change is sent to Shopify, and an item that reaches zero is marked out of stock online.
Images
Images you set against stock items in Retailer upload automatically. Add as many images per item as you like.
Customers and sales
Customers who buy online are added to your Retailer database, so you can see what they buy and market to them if you choose. Online sales download periodically and import into Retailer, reducing quantity on hand so stock control stays accurate. Report online sales against a separate location or merge them with your main sales data — the reporting choice is yours.
No website yet?
We can build and customise a Shopify website for you, and we offer fixed-price web development for our point of sale customers. Speak to your local sales representative to get started.
What does it cost?
Tower Web Connect is a subscription software-as-a-service platform. The Shopify Link data feed is free for customers subscribed to our software.
Questions about connecting Shopify? Email
