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The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.

What Is Magento?

Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at

How Does The Link Work?

The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.


Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department And Categories

Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.


Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.

Prices And Quantity On Hand

You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically. Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.


The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.


Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.


These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to your main sales data, giving you excellent control over how you report on your webstore sales.

I Don’t Have A Website But Want One. Can Tower Help?

Yes! We can build and customize a basic Magento website for you if you like. Please talk to your local sales representative for more information.

What Are The Costs?

The Tower Advantage Link is a subscription-based software as a service platform. The Magento link data feed is free for our customers covered by software support.

Do I Own The Webstore Module?

To check to see if you own the Retailer Webstore module from the Main Screen of Retailer click on Help then Register. If the Retailer Webstore is ticked, then you own the module. If it is not ticked, you do not own the module and you can purchase it during signup process. If you believe this is an error please contact the Tower systems accounts team ( and they will check your records.


Please email or give us a call with your questions and one of our staff will get back to you.

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