How we can help more Nicks fall in love with your fishing and outdoor business.

Nick is an avid recreational fisherman. Every couple of weeks he is out pursuing his passion. He loves to try new locations. This weekend Nick is in your shop, in the need of bait, hooks and tackle.

Back in the car, checking his receipt, he notices the local fishing advice you include, especially the note about your own favourite local location. He also notices the $3.50 off any purchase in the next 28 days. That is enough to get him out of his SUV and back into the shop for a chat and another purchase.

VIC / SA / WA
Tim Batt 0401 833 917
NSW / ACT / TAS
Nathan Morrison 0417 568 148
QLD / NT
Justin Randall 0434 365 789

At work on Monday, he tells his mates about the experience, about the local advice and about the money he saved. A couple of weekends later, he tells a people he shares a campfire with at another fishing hole about your shop and the experience.

A month later, Nick smiled when he read your email with news of local catches, technique advice and the fishing event you are sponsoring. He shot back a quick response saying he will be there with a couple of mates.

Fishing and outdoors businesses are unique. They need unique software. Everyday Point of Sale software will not maximise your specialisation.

Using our software developed specifically for Australian Fishing and Outdoor businesses, you can leverage what is unique about your type of business.

Here are three of the ways you can use our specialty software to leverage specialisation. Today, you might sell a rod, reel and other items as single items. Using our software, you can package these into a combo pack. This has benefits:

  • Shoppers perceive a combo pack as a good deal. Also, it is harder for them to price compare.
  • Someone purchasing a pack may purchase more items than intended.
  • You can create and undo packs at will, maintaining accurate stock data.

An asset of your business is that you are a local expert on fishing. You can promote your expert local knowledge is through local notes on receipts.

Automatically, receipts can include information about local fishing conditions and local opportunities. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.

Another way we can help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers once a year or quite infrequently.

Using rules that you control, a receipt can include a voucher offering a specific amount off the next purchase if that purchase is made in a timeframe you set.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase.

Our Fishing and Outdoor Shop Software also offers:

  • Catalogue management – managing seasonal deals that you promote.
  • Repairs management – if you offer repair service.
  • Club discounts, where members of a local club loyal to you save money.
  • Easy loading of electronic invoices from your suppliers.
  • Linking to a website for online sales.
  • The ability to sell items by colour, size and style.
  • Handling special orders, where you order items in for a specific customer.
  • Linking to Xero to cut bookkeeping and external accounting costs.
  • Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration:

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.:


Touch Enabled Sales

Touch Enabled Sales

A customisable, powerful and easy-to-use interface puts profit at your fingertips.

Webstore

Webstore

Direct integration with Magento and flexible options for other e-commerce platforms.

Fishing Reports

Fishing Reports

Use customer data and history to inform and market to existing and future customers through SMS and email.

Sell by Weight

Sell by Weight

Sell fresh bait by weight with scales integration.

Laybys

Laybys

Powerful layby utilities empower customers for bigger spends.

Supplier Connections

Supplier Connections

Import electronic invoices thanks to our ongoing supplier relationships.

Gift Hampers

Gift Hampers

Turn slow-moving stock into fast-selling combinations.

Customer Loyalty

Customer Loyalty

Use gift and loyalty cards, discount vouchers or connect to leading national offerings.

Catalogues and Promotions

Catalogues and Promotions

Customise sales promotions and discounts by date, department, category, stock and more.

Catalogues and Promotions

Catalogues and Promotions

Customise sales promotions and discounts by date, department, category, stock and more.

Smart Reporting

Smart Reporting

Use a suite of insightful business intelligence reports to help you make the right decisions sooner.

Designer Receipts

Designer Receipts

Fully customised with drag and drop ease to ensure your branding is consistent.

Accounting Integration

Accounting Integration

Integrate your system with leading accounting and other technologies such as Xero, MYOB and PayPal.

Multi-Location

Multi-Location

Manage multiple stores and brands seamlessly with consistent business choices from one location.

Talk to one of our product specialists about your software, organise an obligation free demonstration.

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