What is WooCommerce?
WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce is one of the most popular ecommerce platforms because it’s free and open source. This means that there are a lot free or inexpensive extensions available to customise your site.
What is the Retailer to WooCommerce Link?
The Retailer to WooCommerce Link uses the Tower Advantage Link platform to allow Retailer to connect directly to your WooCommerce webstore. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the WooCommerce API.
How does the link work?
The link works by using the TALink platform to connect to the WooCommerce API and synchronise your data.
Retailer is your master stock database. You flag what stock items you want to appear on your WooCommerce store. Descriptions and extended descriptions are added as product names and descriptions in WooCommerce. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in WooCommerce.
Department and Categories
Your Retailer Departments and Categories become categories and subcategories in WooCommerce. If you choose to synchronise departments and categories, your existing structure will be mirrored and managed in WooCommerce automatically. If, however, you decide not link your Department and Categories in WooCommerce, you can allocate categories manually to products once they are added.
Retailer’s Classifications are treated as Attributes in WooCommerce. If you choose to link these in WooCommerce your existing Classifications will be mirrored and managed in WooCommerce automatically. If, however, you do not want this to occur you can manually manage your own WooCommerce Attributes.
Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your webstore is updated automatically. Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to WooCommerce. If the quantity on hand of an item drops to 0, the item is marked as out of stock in WooCommerce.
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, the old one is removed and the new one is added. You can upload as many images as you like per stock item.
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.
Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to your main sales data, giving you excellent control over how you report on your webstore sales.
What are the Costs of the WooCommerce Link?
The Tower Advantage Link is a subscription-based software as a service platform. The WooCommerce link data feed is free for our customers covered by software support.
Do I own the Webstore Module?
To check to see if you own the Retailer Webstore module from the Main Screen of Retailer, click on Help then Register. If the Retailer Webstore is ticked, you own the module. If it is not ticked, you can purchase it during the signup process. If you believe this is an error please contact the Tower Systems accounts team (email@example.com) and they will check your records.
I don’t have a website but want one. Can Tower help?
Yes! We can build and customise an ecommerce website for you. Please talk to your local sales representative for more information. At present we produce sites in both Magento (for more complex sites) and Shopify (for more traditional less complex sites).
Please email firstname.lastname@example.org or give us a call with your questions and one of our staff will get back to you.