Magento's flexibility, with your point of sale keeping it honest
Magento is one of the world's most popular e-commerce platforms, and its appeal is control. Built on open source technology, it gives you a flexible shopping cart and a genuinely deep say over look, feel, content and function, alongside strong marketing, search engine optimisation and catalogue management tools. More at www.magento.com .
That flexibility only helps if the data behind it is right. The Tower Systems Magento Link keeps your Retailer point of sale software as the master database, so what customers see online matches what is actually on your shelves.
How the link works
The Retailer to Magento Link uses the Tower Web Connect platform, a subscription-based service that sits between Retailer and the Magento API. Synchronisation runs on a periodic interval or on request, connecting to Magento through its API.
Stock
Retailer becomes your master stock database. You flag the items you want on the web store, and your descriptions and extended descriptions become the product names and descriptions in Magento.
Departments, categories and classifications
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. Link them and your existing structure is mirrored and maintained automatically. Choose not to link them and you allocate categories manually as products are added. Retailer Classifications are treated as Magento Attributes on the same basis: mirror them automatically, or manage your Magento attributes yourself.
Prices and quantity on hand
Online pricing is controlled from Retailer, with bulk updates available in our awesome Stock Manager facility. Once new prices are set the web store updates automatically. Quantity on hand is handled for you — selling or arriving stock sends the adjustment straight to Magento, and an item that hits zero is marked out of stock.
Images
Images set against stock items in Retailer upload automatically. When an image changes, the old one is removed and the new one added. As many images per item as you need.
Customers and sales
Customers who buy from your web store are added to your Retailer database, so you can track purchases and market to them if you want. Existing customers with an email address are also added to the web store to make repeat buying easy. Sales download periodically into Retailer, reducing quantity on hand to keep stock control accurate, and can be allocated to a specific location or merged with your main sales data.
Cost
Tower Web Connect is a subscription software-as-a-service platform. The Magento link data feed is free for customers covered by software support. To confirm you own the Retailer Webstore module, open the Retailer main screen, click Help, then Register.
Tower Systems also offers fixed price web development for point of sale customers. Email
