Maximise Customer Retention with Flexible Loyalty Tools
At Tower Systems, we believe that small business retailers benefit from having a choice of loyalty programs. We do not lock our customers into one particular approach to loyalty. Whether you operate a bike shop, jeweller, newsagent, or pet store, our POS software offers a versatile loyalty toolkit designed for your unique business needs.
Loyalty Your Way
Retail is competitive, especially local small business retail. Standing out is crucial. A loyalty program can differentiate your retail business, but it must be more than a copycat solution. Our software provides the flexibility to choose a strategy that fits your brand identity.
You choose what's right for you.
We provide a variety of customisable facilities:
- Points-Based Programs: Many retailers prefer to allow customers to accrue points. You decide how points are earned and how they convert to cash rewards.
- Discount Vouchers: This program offers cash off the next purchase and can be set up in a couple of minutes. You control the voucher value, accrual rules, and expiration terms.
- Coffee Club & Digital Tickets: For customers who visit frequently, we offer clip-the-ticket style loyalty managed entirely through the software.
- Frictionless Engagement: We even offer loyalty options where customers do not have to sign up for anything, reducing friction at the counter.
Driven by Results
Our loyalty tools are proven to boost profitability and pay for themselves. Retailers using our discount vouchers have seen impressive sales growth of up to 20%. These vouchers work effectively across many sectors, including garden centres, toy shops, and produce businesses.
There is good data for the Discount Voucher approach: guys are more likely to redeem the day of while girls are likely to redeem at 7 days. Voucher value is not an impediment to engagement - the evidence is that a 50 cent discount voucher is as valuable as a $50.00 voucher. Shoppers often accrue voucher value in one category of product redeem in another category or product.
Retailers can see this data, this evidence, in their businesses quickly, and easily. This evidence helps make management decisions to leverage more value from the loyalty program.
Interestingly, shopper behaviour varies; men are often more likely to redeem a voucher during the same visit, while women tend to return within seven days to spend their reward. These insights allow you to pull different levers to guide shopper behaviour and increase visit frequency.
Flexibility for Growth
The beauty of the Tower Systems toolkit is that where you start and where you end up can be two completely different things. As your business evolves, you can evolve your use of loyalty. You can implement changes almost immediately to respond to new trends.
Designed for Every Specialty
Our loyalty facilities are built into our software and are available at no extra cost to you. We support over 20 specialty retail channels, including:
- Hobbies & Leisure: Bike shops, music shops, toy shops, and bookshops.
- Home & Garden: Garden centres, farm supply businesses, and stockfeed businesses.
- Fashion & Gifts: Jewellers, gift shops, fashion businesses, and homewares stores.
- Community & Health: Health food shops, pet stores, charity shops, and mobility scooter businesses.
- Services: Repair shops and computer businesses.
Our sole goal is to help small business retailers thrive. Contact us today at 1300 662 957 or
An important footnote on loyalty: where you land for the long term in your shop will likely be some distance from where you start. What this means is - don't overthink loyalty. Start, learn, adjust, learn, adjust. The beautify of what we offer small business retailers for loyalty is the flexibility.
