What is vertical market POS software and why it matters.
Tower systems is a vertical market POS software company. We always have been, since the company began. It is what we do, well.
A vertical market POS software company is one that focusses on a marketplace, deeply, vertically if you will.
When we say that we have software for a specific marketplace like jewellers, garden centres, toy shops, produce stores, bike shops, fishing and outdoors shops, firearms dealers, produce stores, newsagents and adult shops, it means that we have software that is highly tailored to serve the needs of each of these marketplaces.
Our software serves not only the retailers, it also serves the suppliers to the retailers as we see building a closer and more valuable relationship between the two parties as important to what we do.
The vertical market software emerged in the 1980s as personal computers were released and desktop software became available for small businesses including small business retailer.
This is when Tower systems began. We were at the beginning, with vertical market software fort several retail niches. We have stayed true to our mission of offering specialty retail focussed software for specialty retailers. This focus has served us well. We think it has served out customers well too as our software for each marketplace in which we serve has evolved in its specialisation.
We release three major software updates each year. Each update takes us further into each marketplace in which we serve with our POS software. Each update makes our POS software more vertically, deeply, integrated with the specialty retailers we serve.
This is what vertical market POS software is about, specialisation … specialisation that evolves as the needs of the marketplace evolve. It is about staying on a path, moving forward, serving the specialty needs of the retailers in each marketplace niche.
While there are generic POS software solutions out there, a specialty POS software package for your specific retail niche will be far more valuable, far more tuned to the needs of your business.
However, make sure the claim of specialisation is more than the claim, make sure it is real and deep. You can tell this by looking at the software, by ensuring for yourself that claimed specialisation is really there.
Good vertical market POS software will serve a specialty retail business well, for many years.