What is different about small business retailers in the context of POS software they need.
With the many POS software options out in the marketplace, we think there is value in considering what is different about small business needs compared to the needs of bigger businesses such as franchises and groups with more than, say, 25 stores.
We have a vested interest in this consideration in that here at Tower Systems we only work with independent small business retailers. Our most common customers have one or two stores. We have some customers with close to 20 stores. While we serve members of groups with between 50 and 300 stores in a group, each of those stores is locally owned.
The distinction matters in that in our model, all businesses matter, everyone is equal.
In a POS software company with big customers, they will be of more value to the company than the small business customers. Take a business where 20% of their revenue comes from one customer. That customer is naturally heard more than a customer that accounts for less than 1% of revenue.
Our focus on independent small business retailers ensures fairness, focus and service for these important local and small businesses.
Small business retailers also like local service, personal service and service attuned to their business needs. They like to deal with real people, though conversation.
Small business retailers don’t like impersonal contact, distance contact only by email, learning only by remote contact.
POS software companies serving larger retail networks drive their businesses for efficiency. This usually means more self service and less personal human contact. While some may like this, it is not the common small business way, it is not how local businesses see themselves in their local communities.
Being focussed on small business retailers strengthens our approach to serving these types of businesses, it focusses our attention and resources in a way that is consistent for our entire user community, and we think that is a good and fair thing.
If personal service matters to you in your small retail business, take this into account when choosing POS software, consider in when assessing the POS software companies you consider supplying you.