The line between "online" and "in-store" is not what it was. Your customers don't see two different businesses; they see one brand, and they expect a seamless experience whether they are browsing on their phone at midnight or walking through your doors at 10 AM.

People browse online to see what you have. Others discover your physical shop from an online search.

For many small business retailers, managing this reality is a logistical nightmare. Disconnected systems lead to inventory errors, overselling, and hours of manual data entry.

This is where Tower Systems changes the game. By offering a true unified commerce solution, Tower Systems empowers small business retailers to connect their physical stores with the world’s leading e-commerce platforms seamlessly.

Now, before we get into it, unified commerce is a marketing term, for sure. It's a good term though as it describes things being brought together in a unified way for a single and easy view. This is why we use the term unified commerce, it makes sense for what we offer.

The Power of Connection: Seamless Integrations

Our Tower Systems POS software is designed to be the "single source of truth" for your business. It bridges the gap between your brick-and-mortar operations and your digital storefront through robust integrations with:

• Shopify: Tower Systems is a certified Shopify Partner. Our Retailer to Shopify Link allows for real-time synchronisation of stock levels, product descriptions, images, and pricing. It supports complex data like variant structures (colour/size/style) and even "Click and Collect" workflows, ensuring your online customers only buy what you have in stock.
• WooCommerce: For retailers who prefer WordPress, the Tower Web Connect platform acts as a powerful intermediary. It syncs products, web prices, and images directly to your WooCommerce store while downloading sales data back into your POS to adjust stock levels instantly.
• BigCommerce & Magento: Whether you are scaling up with BigCommerce or running a complex custom setup on Magento, Tower Systems offers direct links that eliminate the need for double handling data.

Why Unified Commerce Matters for Your Bottom Line

Transitioning from simple multi-channel retail to Unified Commerce with Tower Systems delivers immediate operational benefits:

1. Eliminate Overselling: When a unified system manages your inventory, a sale made at the counter immediately deducts stock from your website. You never have to explain to an online customer that the item they bought is out of stock.
2. Save Hours of Admin Time: Forget uploading CSV files or manually updating prices on your website. Change a price or add a product in your POS, and it updates online automatically.
3. Enhance Customer Experience: Offer modern conveniences like Buy Online, Pick Up In-Store (BOPIS) with confidence. You can trust that the inventory data your customer sees is accurate to the minute.
4. Local Support, Global Tech: Unlike generic international software, Tower Systems is local with software developed to local needs. You get world-class integration capabilities backed by a local support team that understands the specific needs of Australian and New Zealand retailers, from newsagents and jewellers to bike shops and garden centres.

Real Results for Local Retailers

Retailers using our Tower Systems unified commerce approach save time, and they can make more money.

By treating their website as another "register," they reduce administrative overhead and focus on what matters.

We have websites we can point to where use of our solution proves how local shops can generate thousands in additional revenue shortly after launch, purely by making their in-store inventory visible and purchasable online without extra workload.

Ready to Unify Your Business?

Stop juggling separate systems and start running one cohesive business. Whether you are a long-standing retailer looking to modernise or a new business aiming for growth, Tower Systems provides the infrastructure you need to succeed in a unified commerce world.

Here at Tower Systems, unified commerce is more than a marketing buzzword, it is real for local small business retailers. And, thanks to our approach to software development, what we offer today in terms of unified commerce will be different to what you see us offer in a few months. As business changes and tech evolves, our software solutions evolve.

Discover more about their seamless integrations at www.towersystems.com.au. Call 1300 662 957 or from New Zealand call 0800 444 367. Or, email us at This email address is being protected from spambots. You need JavaScript enabled to view it..